For winter 2015/2016, Sätila of Sweden is launching a new generation of beanies with a focus on visibility and function. Sätila Vision sets a new standard with advanced beanies that combine modern design with technical features such as good breathability, high thermal properties and superior visibility.
Sätila of Sweden’s latest product range, Sätila Vision, is designed for people seeking an active lifestyle. The range has something for everyone, whether they are looking for a stylish, sporty beanie for an early morning on the running track or want a really warm beanie for an evening walk. The thin beanies are made of different technical materials, including high visibility yarn in soft acrylic, providing safety in low-light conditions, moisture-wicking Coolmax® and warm merino wool, offering a high level of comfort for different activity levels. Some beanies have also been given a reflective band, which is a stylish design detail providing superior visibility.
“When people take exercise outdoors in the dark, they want to feel safe and secure by being visible. We have seen this transferred to clothing, such as jackets and pants, and footwear. Now we are launching technologically advanced beanies with high quality, function, comfort and visibility,” says Maria Stockefors, CEO of Sätila of Sweden.
Sätila of Sweden was founded in 1896 and conducts its operations in the very location where everything began almost 120 years ago. Over the years, the company has become renowned for its design and high quality, appreciated by outdoor enthusiasts and adventurers as well as people wanting functional products for everyday living. Sätila is currently present in the Nordic region, Europe and Asia. Most of the production is still located in Sweden, which is also where all of the beanies in the Sätila Vision range are manufactured.
“Sätila has a long tradition, and has developed a knowledge and skill in manufacturing beanies, scarves and knitted accessories that is there in the DNA of the employees. With Sätila Vision, we are translating this knowledge and skill into modern products that are unique in the market,” concludes Maria Stockefors.
For further information, please contact:
Sätila of Sweden AB
Maria Stockefors, CEO
Tel: +46 (0)70-888 23 02
Lotta Persson, brand manager
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